经济观察报·2025-08-19 10:31Core Viewpoint - The credit card industry is undergoing significant adjustments, with many banks reducing credit card benefits and closing branches, indicating a shift towards a more streamlined and competitive landscape [1][5][12]. Group 1: Industry Adjustments - Many banks are experiencing a decline in credit card issuance, with over 40 credit card branches approved for closure this year [5][12]. - The credit card sector is facing intense competition in the credit consumption market, leading to a transformation at a critical juncture [6][7]. - The trend of banks focusing on installment payment options is increasing, as they seek to enhance customer retention and profitability [3][10]. Group 2: Market Trends - The total number of credit cards in circulation has decreased, with a drop of approximately 4 million cards year-on-year, marking a 5.14% decline [14]. - Major banks like ICBC and CCB have reported a reduction in their credit card issuance, with ICBC's issuance down by 1.96% and CCB's by 300,000 cards [14]. - Credit card consumption amounts are also declining, with significant drops reported by various banks, including a 16.57% decrease in total consumption for Ping An Bank [14][16]. Group 3: Strategic Shifts - The industry is transitioning from a focus on acquiring new customers to optimizing existing customer relationships, emphasizing quality over quantity [15][17]. - Banks are increasingly targeting high-net-worth clients and integrating various financial services to enhance customer retention and profitability [17]. - The emphasis on product innovation and risk management is crucial for sustainable development in the credit card sector [15][17].