历史新高！小米大消息！

Core Viewpoint - Xiaomi Group achieved record high revenue and profit in Q2 2025, with total revenue reaching 116 billion yuan, a year-on-year increase of 30.5%, and adjusted net profit of 10.8 billion yuan, up 75.4% [2] Business Segments - The "Mobile × AIoT" segment generated revenue of 94.7 billion yuan in Q2 2025, marking a historical high with a year-on-year growth of 14.8% [5] - Xiaomi's smartphone shipments reached 42.4 million units in Q2 2025, reflecting a 0.6% year-on-year increase, maintaining a position among the top three global smartphone vendors with a market share of 14.7% [6] - The number of active users on Xiaomi's ecosystem reached a record high of 731.2 million globally, growing 8.2% year-on-year, while the number of connected IoT devices (excluding smartphones, tablets, and laptops) increased to 989.1 million, up 20.3% [6] - Xiaomi added over 1,700 new retail stores in mainland China, bringing the total to over 17,000, and approximately 200 new retail stores overseas [6] Innovative Business Revenue - Revenue from smart electric vehicles and AI-related innovative businesses reached 21.3 billion yuan in Q2 2025, a significant increase of 233.9% from 6.4 billion yuan in Q2 2024 [8] - Smart electric vehicle revenue rose to 20.6 billion yuan, up 230.3% from 6.2 billion yuan in the previous year, driven by increased delivery volumes and average selling prices (ASP) [8] - The number of electric vehicles delivered surged to 81,302 units, a 197.7% increase from 27,307 units in Q2 2024, attributed to successful capacity enhancements [8] - The ASP for smart electric vehicles increased by 10.9% to 253,700 yuan per vehicle, primarily due to the delivery of higher ASP models like the Xiaomi SU7 Ultra [8] - Other related business revenues grew to 600 million yuan, up 411.1% from 200 million yuan, driven by increases in after-sales services, automotive financial services, and parts sales [8] High-End Strategy - In Q2 2025, Xiaomi ranked first in smartphone sales in mainland China, with high-end smartphone sales accounting for 27.6% of total smartphone sales, an increase of 5.5 percentage points year-on-year [9] - Xiaomi's market share in the 4,000-5,000 yuan price segment reached 24.7%, up 4.5 percentage points year-on-year, while the market share in the 5,000-6,000 yuan segment increased by 6.5 percentage points to 15.4% [9]