炸翻天！营收半年超百亿！LABUBU带动泡泡玛特业绩狂飙

Core Viewpoint - Bubble Mart reported a remarkable half-year performance for 2025, with revenue exceeding 100 billion RMB and net profit surpassing last year's total [2] Revenue Performance - In the first half of 2025, Bubble Mart achieved revenue of 138.8 billion RMB, a year-on-year increase of 204.4%, and adjusted net profit of 47.1 billion RMB, up 362.8% [2] - The LABUBU IP under THE MONSTERS generated revenue of 48.1 billion RMB, marking a staggering growth of 668% [3][6] - Other IPs such as MOLLY, SKULLPANDA, CRYBABY, and DIMOO also surpassed 10 billion RMB in revenue, with respective growth rates of 73.5%, 112.4%, 248.7%, and 192.5% [6] IP Business - IP is the core business of Bubble Mart, with significant revenue growth driven by LABUBU's global popularity [5] - Five major IPs achieved revenue exceeding 10 billion RMB, while 13 other IPs surpassed 1 billion RMB [6] Product Segmentation - For the first time, plush toy revenue exceeded that of figurines, with plush revenue at 61.4 billion RMB (up 1276.2%) and figurine revenue at 51.8 billion RMB (up 94.8%) [7] Regional Performance - Revenue from the China region reached 82.8 billion RMB, a growth of 135.2%, while the Asia-Pacific region saw revenue of 28.5 billion RMB, up 257.8% [11] - The Americas and Europe also experienced explosive growth, with revenue increases of 744.3% and 569.6%, respectively [11] Global Expansion - As of June 30, 2025, Bubble Mart operated 571 stores across 18 countries, with 40 new offline stores and 105 new robot stores added [11] - The company aims to build a comprehensive and diverse commercial ecosystem centered around IP [12]