关店、裁员，曾经红极一时的知名品牌在中国市场不香了

Core Insights - Pandora, once a popular jewelry brand in China, is experiencing significant decline, planning to double its store closures from 50 to 100 locations this year [2][3] - The brand's revenue share in China has drastically decreased from 9% in 2019 to an estimated 1% in 2024, reflecting changing consumer preferences and increased competition [3][4] Group 1: Company Performance - Pandora's sales strategy, which focused on DIY products like charm bracelets, has lost appeal as the market has become saturated with cheaper alternatives [3][4] - The brand's reliance on materials perceived as less valuable, such as copper-silver alloys and zircon, has contributed to its decline in consumer perception [4] Group 2: Market Trends - The Chinese jewelry retail market is becoming increasingly complex, with both mid-range brands like Pandora and high-end brands like Cartier facing sales challenges [5] - Younger consumers are shifting their purchasing preferences towards more practical and valuable items, impacting the market share of traditional jewelry brands [6]