
Core Viewpoint - The acquisition of Jinsha Liquor by China Resources Beer for over 12.3 billion yuan has faced unprecedented scrutiny as the expected growth in the liquor business has not materialized, leading to disappointing financial results [2][3]. Financial Performance - In the first half of 2025, China Resources Beer reported a revenue of 23.942 billion yuan, a year-on-year increase of 0.8%, while net profit attributable to shareholders rose by 23.0% to 5.789 billion yuan [2]. - The liquor business generated a revenue of only 78.1 million yuan, with nearly 80% of this coming from the "Zhai Fu" product line, and reported a loss before interest and tax of 152 million yuan [2][8]. - Jinsha Liquor's revenue for 2023 was 208.3 million yuan, with a profit before interest and tax of 13 million yuan [7]. Acquisition Background - In 2022, China Resources Beer acquired a 55.19% stake in Jinsha Liquor for 12.3 billion yuan, marking the largest transaction in China's liquor acquisition history [5]. - The acquisition was intended to create a dual-driven strategy of "beer + liquor," aiming to tap into the more profitable and resilient liquor market [5]. Performance Decline - Post-acquisition, Jinsha Liquor's performance has not met expectations, with revenues of 87.8 million yuan, 176.7 million yuan, and 364.1 million yuan from 2019 to 2021, followed by a decline in 2024 with a revenue of 216.1 million yuan, a year-on-year increase of only 3.7% [6][9]. - In the first half of 2025, Jinsha Liquor's revenue fell by 33.9% to 78.3 million yuan, resulting in a loss before interest and tax of 152 million yuan [9]. Market Challenges - The liquor market is facing weakened consumer demand and intensified competition due to excessive production capacity, leading to disappointing investment outcomes [9]. - The introduction of a "drinking ban" policy has significantly impacted the liquor sector, particularly affecting high-end dining and business banquet scenarios [10]. Strategic Misalignment - Analysts suggest that the failure of China Resources Beer to successfully integrate its liquor business stems from a mismatch in operational models, attempting to apply fast-moving consumer goods strategies to the liquor sector, which relies more on long-term brand cultivation and targeted marketing [15]. - The acquisition of Jinsha Liquor and investment in other liquor companies occurred at a peak in the market, leading to high inventory levels and declining consumption post-2022 [15]. Future Outlook - To overcome its current challenges, China Resources Beer may need to divest from consistently underperforming assets and focus on rebuilding a professional liquor team to enhance brand culture and consumer engagement [16].