大量倒闭，商场正在死去？

Core Viewpoint - The article discusses the decline of traditional shopping malls in China, highlighting the shift in consumer behavior and the rise of new retail formats, leading to a significant number of mall closures across the country [5][10][14]. Group 1: Decline of Shopping Malls - Huizhou Junshang Department Store will officially close in August, marking the end of a 20-year presence in the local market [5]. - Many shopping malls are experiencing a decline, with once-bustling areas now showing signs of emptiness, including vacant restaurants and stores seeking to transfer leases [7][8]. - In Shanghai, several large malls have closed in recent years, including Pacific Department Store and Meilong Town Isetan, indicating a broader trend of mall closures despite an increase in the number of malls [11][13]. Group 2: Factors Contributing to Decline - The decline is attributed to consumer downgrade, with high-end malls being the first victims in major cities. In 2024, national retail sales grew by 3.5%, while Shanghai saw a decline of 3.1% [14][16]. - Economic factors such as layoffs in tech and finance sectors have led to reduced consumer spending, further impacting high-end malls like Beijing SKP, which saw a 17% drop in sales in 2024 [16][17]. - The rise of new retail formats, particularly instant retail, is reshaping consumer preferences, with the market expected to exceed 2 trillion yuan by 2030 [18]. Group 3: Internal Challenges of Malls - Shopping malls face issues of attractiveness due to homogenization, with many offering similar brands and dining options, leading to a lack of consumer interest [20]. - The real estate sector has inflated the asset values of malls, resulting in a disconnect between perceived and actual value, contributing to the decline of many commercial properties [22]. Group 4: Market Segmentation and Transformation - Despite the decline of traditional malls, some shopping centers are thriving by innovating and adapting to consumer needs, with over 73% of shopping centers reporting sales growth in 2024 [28]. - The rise of independent supermarkets and convenience stores is also diverting consumer traffic away from traditional malls, with convenience store sales increasing by 4.7% in 2024 [33]. Group 5: Growth of County-Level Commercial Entities - In contrast to the decline in major cities, county-level commercial entities are on the rise, driven by urbanization and increased consumer spending in rural areas [36][38]. - The county-level retail market is expanding, with retail sales in rural areas growing faster than in urban centers, indicating a shift in consumer behavior and demand [39].