每克2800元，多地卖断货！有人升值收益超12万元

Core Viewpoint - The rise of "pain gold" jewelry, which combines gold with popular IP images, is gaining traction among young consumers, being perceived as a valuable investment opportunity [1][2]. Group 1: Market Trends - The browsing volume of "pain gold" topics on social media platforms has exceeded 2.25 million [3]. - In the past year, transactions of IP gold products have increased by 294%, with some e-commerce platforms establishing dedicated categories for "IP gold" [8]. - The price of "pain gold" products is generally higher than that of regular gold jewelry, with some items being resold at nearly three times their original price [1][13]. Group 2: Consumer Behavior - Young consumers, particularly those aged 18 to 34, contribute over one-third of gold jewelry sales, indicating a shift in purchasing power towards this demographic [15]. - The emotional connection and cultural expression associated with IPs encourage young consumers to pay a premium for "pain gold" products [15][14]. - A collector reported that the value of certain "pain gold" items has appreciated significantly, with some items seeing increases of over 120,000 yuan [7][13]. Group 3: Product Examples - Notable collaborations include Chow Tai Fook's partnership with chiikawa, selling a product for 560 yuan with a gold weight of 0.2 grams [9]. - Another example is the Pikachu gold card sold by Lao Feng Xiang for 888 yuan, weighing 0.5 grams [12]. - The Saint Seiya gold ornament priced at 890,000 yuan weighs 666 grams, showcasing the high-end market segment of "pain gold" [12].