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亏钱的AI大厂们,养肥了吃播
创业邦·2025-08-20 10:12

Core Viewpoint - The rise of AI-generated eating broadcasts (AI Mukbang) represents a new wealth opportunity, showcasing strong addictive qualities and generating significant traffic and income for creators [7][11][30]. Group 1: AI Mukbang Phenomenon - AI Mukbang videos have gained immense popularity, with creators rapidly increasing their follower counts and engagement metrics on platforms like TikTok and Xiaohongshu [11][15][16]. - The content of AI Mukbang is diverse, featuring imaginative food items that do not exist in reality, appealing to viewers' desires for relaxation and escapism [26][27]. - The trend has led to a new monetization model where creators sell AI prompt templates, allowing others to generate similar content [19][22]. Group 2: Monetization and Business Models - Creators are leveraging platform incentives and selling courses on how to create AI-generated content, establishing a lucrative revenue stream [19][24]. - Companies like PromptBase have emerged, facilitating the sale of AI prompts, with a commission structure that benefits both the platform and the sellers [22][31]. - The AI content creation model is proving to be more profitable than traditional AI development, as platforms like Kuaishou report significant revenue from AI tools [31][32]. Group 3: Market Dynamics - The AI Mukbang trend is beneficial for short video platforms, as it drives user engagement and monetization opportunities for both creators and the platforms themselves [31][32]. - The user base for AI tools is expanding, with a significant portion of revenue coming from professional content creators who are willing to pay for advanced features [32]. - The success of AI Mukbang indicates a shift in content consumption, where viewers seek low-energy, relaxing experiences, further solidifying the demand for such content [27][30].