辛巴宣布退网：身患重病，荣华富贵一场空

Core Viewpoint - The article discusses the recent announcement by Xinba, a prominent live-streaming e-commerce figure, about his withdrawal from the live-streaming industry due to health issues and controversies surrounding his brand [5][6][20]. Group 1: Xinba's Career and Withdrawal - Xinba has previously announced his retirement from the internet multiple times, but this announcement carries a tone of resignation and sadness, attributed to his serious health problems [7][20]. - He has been a significant player in the live-streaming e-commerce sector, particularly on Kuaishou, where he gained immense popularity and was known for his aggressive marketing strategies [10][17]. - Xinba's rise to fame involved substantial financial investments to gain followers, exemplified by his spending of 2 million on a single live-stream event [15][17]. Group 2: Controversies and Challenges - Xinba's career has been marred by various controversies, including the "Cotton Password" sanitary napkin incident, which raised concerns about product safety [25][27]. - His brand faced scrutiny for multiple instances of alleged false advertising and product quality issues, leading to significant financial penalties and damage to his reputation [27][28]. - Despite his past successes, the live-streaming industry is evolving, with a shift away from the "wild west" approach that characterized its early days, indicating a challenging future for top streamers like Xinba [30][31]. Group 3: Industry Trends and Future Outlook - The article highlights a trend towards the rise of store-based live streaming, which is beginning to replace the dominance of top individual streamers [35]. - The landscape of live-streaming e-commerce is changing, with many top streamers facing difficulties, suggesting that no individual can remain at the top indefinitely [38]. - The article concludes with the notion that Xinba's exit may signal a transition for him, as the industry moves away from its chaotic roots towards a more structured environment [40].