泡泡玛特，新高！

Core Viewpoint - Pop Mart's net profit surged over 385%, leading to a new high in stock price, reflecting strong performance driven by global expansion and IP matrix growth [10][12]. Financial Performance - For the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, attributed to global expansion and IP matrix explosion [12][13]. - Net profit reached 4.68 billion RMB, up 385.6% year-on-year, with an adjusted net profit of 4.71 billion RMB, reflecting a 362.8% increase [12][13]. - The net profit margin improved to 33.7%, an increase of 12.5 percentage points compared to the previous year [12]. Market Reaction - Following the earnings report, Pop Mart's stock price opened lower but surged by 13.75%, closing at 316.00 HKD per share, marking a 12.54% increase and setting a new historical high [10][12]. Investment Highlights - Key investment highlights for Pop Mart include: 1. Plush product revenue surpassing figurines for the first time, driven by product innovation [15]. 2. Significant contributions from the membership system, enhancing repurchase rates and optimizing cost control [15]. 3. Notable growth in IP licensing fees, indicating deeper IP development and collaboration [15]. 4. Continuous expansion into new business areas, broadening operational boundaries [15]. Industry Performance - The Hang Seng Index saw mixed performance, with 45 stocks rising and 33 falling, indicating a varied market sentiment [4]. - Notable performers included Sunny Optical Technology, which reported a 52.56% increase in net profit, leading to a stock price rise of nearly 10% [16][19].