比爱马仕还贵！1200元一支口红，LV打破“天花板”

Core Viewpoint - LV has launched its first perfume and beauty boutique in Nanjing, China, indicating the brand's strong focus on the Chinese market, with a global online pre-sale set to start on August 25 [3]. Group 1: Product Launch and Pricing - LV's new lipsticks are priced at 1,200 yuan each, significantly higher than competitors like Hermès and Chanel, which are priced around 500-600 yuan and 400 yuan respectively [10]. - The beauty product line includes a total of 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, set to be released in the fall of 2025 [12]. Group 2: Market Position and Performance - Nanjing Deji Plaza achieved a record sales revenue of 24.5 billion yuan in 2024, making it a leading high-end commercial center, surpassing Beijing SKP, which saw a 17% decline in sales to 22 billion yuan [12]. - LVMH's beauty division, including brands like Dior and Guerlain, is one of the few segments showing positive growth, with the perfume and cosmetics department being a highlight for the group [13]. Group 3: Industry Insights - The global luxury cosmetics and perfume market generated approximately 63.3 billion USD in 2023, with projections to grow to 83 billion USD by 2029 [14]. - In 2021, Dior's sales reached nearly 6 billion euros, with about 35% attributed to beauty products, indicating a significant revenue stream from this segment [14].