【深度分析】2025年7月份全国乘用车市场深度分析报告

Overall Market - The report provides an in-depth analysis of the domestic and international wholesale sales of passenger vehicles, focusing on narrow and broad definitions of passenger cars [1][4] - In July 2025, the production and sales figures for narrow passenger cars were 2,255,670 units produced and 2,243,361 units wholesaled, with retail sales reaching 1,843,625 units [6][10] - Year-on-year growth for narrow passenger cars in July 2025 was 13.4% for production, 14.1% for wholesale, and 7.3% for retail [6][10] Model Category Segmentation - The market share changes for various model categories, including sedans, MPVs, and SUVs, are analyzed, showing different growth rates and sales figures for July 2025 [4][15] - In July 2025, sedans accounted for 841,663 units sold, with a year-on-year growth of 6.5%, while SUVs had sales of 910,767 units, growing by 7.8% [6][15] Country Segmentation - The report details market share changes by country, highlighting the performance of different vehicle categories across various national markets [3][22] - For July 2025, the Japanese brands showed a year-on-year growth of 6.1% in retail sales, while German brands experienced a decline of 12.6% [23][24] Brand Positioning Segmentation - The analysis includes market share changes among different brand categories, with luxury brands like BMW and Audi showing significant performance metrics [4][29] - In July 2025, luxury brands accounted for 13.2% of the total market, with a year-on-year growth of 25.3% in cumulative retail sales [29][31] Price Positioning Segmentation - The report categorizes the market based on price segments, distinguishing between vehicles priced at or above 300,000 yuan and those below [4][35] - In July 2025, vehicles priced below 300,000 yuan represented 89.3% of total sales, while those priced at or above 300,000 yuan accounted for 10.7% [35][37]