“坐月子”的生意经：轻资产大规模扩店，上半年营收超5亿元

Core Viewpoint - Saint Bella achieved a total revenue of 523 million yuan in the first half of 2025, representing a year-on-year growth of 35%, driven by its "partner store plan" and an increase in managed maternity centers [2]. Group 1: Business Expansion and Revenue Growth - The maternity center business serves as the cornerstone for growth and traffic entry for Saint Bella, with the number of managed centers increasing by 34 to a total of 53 [2]. - Revenue from managed maternity centers reached 73 million yuan, a significant year-on-year increase of 159.6% [2]. - The average contract value for postpartum recovery services across Saint Bella, Ai Yu, and Xiao Bella was 46,021 yuan, 21,456 yuan, and 20,168 yuan respectively, with year-on-year growth rates of 8.1%, 36.3%, and 4.8% [4]. Group 2: Service Diversification and Market Position - Saint Bella expanded its business into the family care industry through collaborations with brands like Yu Jia and Guang He Tang, achieving revenue of over 38.6 million yuan from family care services, a year-on-year increase of 41.7% [4]. - 93.8% of clients receiving postpartum care services also purchased additional services and products, indicating strong cross-selling potential [5]. - Guang He Tang, a women's health brand under Saint Bella, has maintained a market share of over 60% in the Tmall maternity nutrition category for three consecutive years [5]. Group 3: Financial Performance and Operational Efficiency - The company adopted a "light asset" model, primarily leasing stores in high-end hotels, resulting in a net profit of 327 million yuan in the first half of 2025, marking a significant turnaround [8]. - The total number of stores reached 113 globally, with membership increasing by 16,200, a year-on-year growth of 105.8% [8]. - Marketing and management expense ratios decreased to 12% and 22.1% respectively, reflecting improved operational efficiency [8]. Group 4: Industry Outlook - The postpartum care and recovery industry is projected to grow to 79.3 billion yuan by 2025, with a compound annual growth rate of 20.4% from 2025 to 2030 [6].