第一财经·2025-08-21 16:02Core Viewpoint - The article discusses the advancements in AI-generated video content, highlighting the cost-effectiveness and creative potential of using AI technology in filmmaking compared to traditional methods [4][6][7]. Group 1: AI Video Generation - The AI short film "Return" created by visual effects director Yao Qi demonstrates the capabilities of AI in generating high-quality video content, with 120 video segments produced in about a week [4][6]. - The cost of producing the AI-generated short film was approximately 330.6 RMB, significantly lower than the millions required for traditional filming methods [7]. - Despite the advancements, the AI-generated videos still exhibit limitations, such as less natural human performances and synchronization issues [7][9]. Group 2: Market Dynamics and Competition - The demand for video generation models surged in early 2024, prompting Baidu to initiate its own video generation project, "MuseSteamer," in response to market needs [8]. - The competitive landscape includes major players like Kuaishou, ByteDance, Alibaba, and Tencent, all of which are advancing their AI video generation technologies [8][9]. - Baidu's entry into the market is characterized by its focus on multi-character voice integration and competitive pricing, aiming to disrupt the existing video generation market [9]. Group 3: Technical Challenges - Current AI video generation technology is limited to producing videos of 5 to 10 seconds, with significant cost increases associated with extending video length [9]. - The existing architecture, primarily based on diffusion models, presents challenges in balancing video length and production costs [9]. - The industry is still in its early stages, with potential for growth as technology improves and competition drives innovation [9].