Canalys·2025-08-22 02:32Core Insights - The African smartphone market is projected to grow robustly, with a year-on-year increase of 7% in Q2 2025, reaching 19.2 million units, making it one of the best-performing regions globally [1][7] - The growth is driven by improved consumer purchasing power due to easing inflation in key markets like Egypt, Nigeria, and South Africa, with a forecasted compound annual growth rate (CAGR) of 2.1% from 2025 to 2029 [1][6] Market Performance - Egypt leads the North African market with a 21% year-on-year growth, supported by local production capabilities to meet demand during the festive season [4] - Nigeria rebounded by 10% due to stabilized currency and inflation relief, while South Africa saw a modest 2% growth, with a significant 63% increase in 5G smartphone shipments [4] - Smaller markets like Kenya showed resilience with a slight decline of 2%, whereas Algeria and Morocco faced declines of 27% and 7% respectively due to weak demand and stricter import regulations [4] Manufacturer Insights - Demand for ultra-low-cost smartphones under $100 surged by 38%, leading to a decrease in average selling prices [3] - Transsion maintained the top position with a 6% growth, holding a 51% market share, while Samsung grew by 3% to capture 18% of the market through localized distribution and affordable models [3][7] - Xiaomi experienced a significant 32% growth, achieving a 14% market share, while Honor's sales surged by 161%, driven by popular entry and mid-range models [3][7] - OPPO faced an 11% decline but is restructuring and expanding its retail presence in Egypt [3] Future Outlook - The African smartphone market is expected to grow by 3% in 2025, outpacing the overall sluggish global market amid rising component costs [6] - The rural market is becoming a new competitive focus, with limited traditional banking services driving the adoption of mobile payments and fintech [6] - Local production and the rise of digital finance are anticipated to lead Africa into a new phase of sustainable growth, establishing it as a critical testing ground for global brands [6]