国新办发布会上，“三只羊”“东北雨姐”被点名

Core Viewpoint - The platform economy in China is undergoing a critical transformation, with a focus on balancing innovation and regulation to ensure healthy development [1][2]. Group 1: Regulatory Framework - The government aims to clarify rules to encourage innovation while regulating the platform economy, establishing a policy system for orderly competition and innovation [1]. - New regulations such as the "Network Transaction Supervision Management Measures" and "Interim Measures for Network Transaction Law Enforcement Cooperation" have been introduced to enhance regulatory effectiveness [1]. - The revision of the "Anti-Monopoly Law" and "Anti-Unfair Competition Law" is underway, along with the issuance of guidelines specific to the platform economy [1]. Group 2: Enforcement Actions - The government has taken significant enforcement actions, resulting in the removal of 4.541 million illegal product listings and the suspension of services for 58,000 online stores [2]. - Major cases in the live e-commerce sector have been addressed, including investigations into significant violations by prominent figures [2]. - Platforms are required to eliminate unreasonable restrictions such as "refund only" policies and to enhance transparency in their pricing and promotional practices [2]. Group 3: Support and Guidance - The government has issued guidelines to encourage platforms to improve compliance management mechanisms [2]. - During major shopping events like "6.18" and "Double Eleven," compliance reminders will be issued to guide platforms in their promotional activities [2]. - Continuous communication with various stakeholders, including platforms and merchants, is emphasized to ensure a supportive regulatory environment [2].