Core Viewpoint - The market response to the upcoming price increase by Laopu Gold is notably subdued compared to previous years, indicating a potential shift in consumer behavior and market dynamics [4][15]. Price Increase Announcement - Laopu Gold announced a price adjustment on August 25, with expected increases between 7% and 15% based on past trends [3][4]. - Historically, prior to price hikes, the brand experienced significant customer queues and high demand for popular items [3]. Market Reaction - In contrast to previous price hikes, the current market reaction is calm, with minimal customer turnout observed at the Shenzhen store on August 22, just days before the price increase [5][9]. - The store reported no queues and a steady but low customer influx, indicating a lack of urgency among consumers [9][11]. Inventory and Sales Performance - Despite the price increase announcement, the store's inventory remains well-stocked, with only a few items in short supply, suggesting a decrease in the urgency to purchase [11]. - The overall customer traffic increased slightly post-announcement, but the demand for previously scarce items has normalized [11]. Stock Performance - Laopu Gold's stock price has seen a significant decline, dropping nearly 30% since July 8, despite a reported net profit increase of 251% to 12.35 billion yuan [12][15]. - The stock price fell over 8% following the mid-year earnings report, reflecting investor concerns despite strong financial performance [12]. Correlation with Gold Prices - Laopu Gold's stock performance is closely tied to gold price fluctuations, with a notable correlation observed during periods of rising gold prices [12][14]. - Since October 2023, gold prices surged from $1,810 to a peak of $3,500 per ounce, leading to a corresponding increase in Laopu Gold's stock price by nearly 1,600% until mid-July 2024 [14]. - Recently, gold prices have stabilized around $3,300 per ounce, which may impact Laopu Gold's market dynamics and consumer behavior [14][15].
记者实探:提价前,老铺黄金部分门店已不见“排队潮”
第一财经·2025-08-22 07:18