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超2亿个人客户!突破16万亿元!招行走出财富管理加速度
券商中国·2025-08-22 09:30

Core Viewpoint - China Merchants Bank (CMB) has achieved a significant milestone by surpassing 16 trillion yuan in retail AUM (Assets Under Management), marking it as the first joint-stock bank in China to reach this level, showcasing its strong competitive foundation in wealth management [1][3]. Group 1: Retail AUM Growth - CMB's retail AUM has seen a historical high growth, with an increase of over 1 trillion yuan since the beginning of the year, reflecting a growth rate exceeding 7% [3]. - The bank's strategy of focusing on wealth management has accelerated its AUM growth, with the time taken to reach each successive 5 trillion yuan milestone decreasing significantly [1][3]. Group 2: Customer Service and Technology - CMB is enhancing its customer service capabilities by diversifying its offerings to meet the evolving financial needs of its over 200 million personal customers, including retirement planning and cross-border investments [4][7]. - The bank has upgraded its AI wealth assistant, "AI Xiao Zhao," to provide comprehensive customer service throughout the investment lifecycle, improving service efficiency and customer experience [4][5]. Group 3: Insurance and Asset Allocation - CMB's retail insurance premium scale has surpassed 1 trillion yuan, indicating a shift in customer risk preferences towards more stable and predictable products amid market volatility [6][7]. - The bank has introduced the "TREE Asset Allocation Service System" to cater to various risk appetites, providing a one-stop asset allocation solution for over 10 million customers [7]. Group 4: Open Ecosystem and Collaboration - CMB has initiated a wealth management ecosystem by collaborating with over 160 partners, enhancing service offerings through shared resources and capabilities [9][10]. - The bank's wealth open platform has evolved to integrate various financial products and services, promoting a unified customer experience and operational efficiency [9][10].