Core Viewpoint - The competition in the smart hardware sector is evolving from two-dimensional to three-dimensional spaces, with MR glasses becoming a key battleground, highlighted by the recent launch of vivo's mixed reality headset, the Visi on Exploration Edition, which weighs only 398 grams, making it lighter than existing products on the market [1][3] Summary by Sections MR Glasses and Future Technology - MR glasses are just the beginning; embodied intelligence will become a complete electronic entity in home scenarios, helping to solve various life challenges as technology continues to evolve [3] - Vivo's strategy regarding MR glasses is seen as a critical starting point for its technological ambitions, with a long-term vision of integrating MR with smartphones and robots to create "scenario-based services" [3][4] - Vivo emphasizes the importance of not rushing the development of MR glasses and acknowledges that the current version is an exploratory model that will require two to three years of iteration to reach a gold standard [3][4] Hardware Experience and Ecosystem Development - The success of the MR ecosystem is closely tied to hardware experience; poor initial hardware can negatively impact user perception, necessitating high-quality products from the start [4] - Key factors for the future success of MR include speed, accuracy, and robustness, which are essential for user engagement and content creation [4][5] - Vivo's Visi on has made significant advancements in hardware, leveraging existing industrial systems to avoid the need for new supply chains, which strengthens its market position [4][5] Robotics and MR Integration - The development of home robots faces challenges, including a lack of rich training data and the need for manual operation, which MR can address by providing spatial data and serving as an interactive control tool [7][8] - MR technology can enhance robots' capabilities in understanding and interacting with complex home environments, enabling them to operate effectively in unstructured scenarios [7][8] - Vivo is exploring the use of MR for remote operation of robots, showcasing its potential in industrial maintenance and medical procedures [8] Strategic Positioning and Long-term Vision - Vivo's strategic move into MR and robotics is based on a user-oriented approach and a focus on core capabilities, aiming to create a comprehensive intelligent service system that integrates smartphones, MR, and robots [9][10] - The evolution of screen media from TVs to smartphones to MR headsets signifies a fundamental change in interaction methods, positioning MR as a bridge between the physical and digital worlds [9][10] - Vivo's long-term strategy involves leveraging its accumulated technology and ecosystem capabilities to address the growing demand for home robots, particularly in the context of an aging population [14][24] Ecosystem and Content Development - Vivo acknowledges the challenges in developing a robust MR ecosystem, focusing on optimizing hardware experiences and enriching software content [17][18] - The company aims to meet high-frequency user needs and has already implemented features like 180-degree video and spatial photo capabilities in its Visi on model [18][21] - Vivo's commitment to user experience includes designing lightweight MR devices tailored to the Chinese market, enhancing comfort for prolonged use [21][22] Future Directions - Vivo's approach to robotics involves a clear division of responsibilities, focusing on developing the "brain" and "eyes" of robots while collaborating with partners for the "limbs" and "small brain" [22][24] - The company is establishing a Robotics Lab to explore technological advancements and partnerships, indicating a long-term vision for integrating human-centered design into its product offerings [24]
vivo发力“空间智能”的底气:三十年技术复利,不做跟风者
21世纪经济报道·2025-08-22 11:29