事关互联网平台价格行为，三部门重磅发布！

Core Viewpoint - The article discusses the draft of the "Internet Platform Pricing Behavior Rules," which aims to regulate pricing behaviors of platform operators and merchants, ensuring fair competition and protecting consumer rights [1][2]. Group 1: Background and Purpose - The rapid development of the platform economy in China has necessitated clearer regulations to protect consumer interests and ensure compliance with existing laws [3]. - The rules aim to create a transparent and predictable pricing regulatory mechanism, guiding operators to comply with legal standards [4]. Group 2: Key Contents of the Rules - The rules emphasize the importance of operators' autonomy in pricing, requiring platform operators to respect the pricing rights of merchants and not impose unreasonable restrictions [6]. - Clear pricing display requirements are established, mandating that all pricing information, including promotional and dynamic pricing, be transparent and accessible to consumers [8][9]. - The rules provide guidelines for fair pricing competition, preventing practices such as predatory pricing and price collusion among operators [10][12]. Group 3: Implementation and Compliance - The rules apply to both platform operators and merchants, ensuring that all parties involved in the platform economy adhere to the same standards [5]. - A collaborative governance mechanism is proposed, involving government departments, industry associations, and platform operators to ensure compliance and self-regulation within the industry [13]. - The rules will undergo a public consultation period of one month before finalization, allowing for adjustments based on stakeholder feedback [14].