信息量大！《互联网平台价格行为规则（征求意见稿）》来了

Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aimed at promoting healthy development in the platform economy while ensuring compliance with pricing regulations [1][2]. Group 1: Background of the Rules - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - Existing laws such as the Price Law and the Anti-Unfair Competition Law provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [2]. Group 2: Overall Approach to Rule Formulation - The rules emphasize a balance between promoting development and regulatory compliance, focusing on standardizing pricing behavior, enhancing transparency, and protecting the rights of both operators and consumers [3]. - Key aspects include regulating pricing behavior, promoting transparency in pricing, and fostering collaboration among various stakeholders [3]. Group 3: Applicability of the Rules - The rules apply to both platform operators and platform internal operators, including those providing services or selling goods through the platform [4]. - Self-built website operators and other participants in the platform economy are also encouraged to follow these rules [4]. Group 4: Guiding Operators in Autonomous Pricing - The rules affirm the right of platform operators and internal operators to autonomously set prices while regulating the fees charged by platform operators to internal operators [5]. - Operators are encouraged to innovate and improve service quality while adhering to fair pricing practices [5]. Group 5: Requirements for Price Marking Behavior - The rules mandate clear price marking for goods and services, including the requirement to disclose all fees and pricing methods [6][7]. - Promotional rules must be transparent, and any subsidies must be clearly communicated to avoid misleading consumers [6][7]. Group 6: Regulation of Pricing Competition Behavior - The rules define standards for identifying unfair pricing behaviors such as predatory pricing, price discrimination, and price collusion [8][9]. - Operators are prohibited from using deceptive practices in pricing and must maintain integrity in their pricing strategies [9]. Group 7: Building a Collaborative Governance Mechanism - The rules advocate for coordinated regulatory efforts among various government departments to oversee pricing behavior in the platform economy [10]. - Platform operators are required to establish internal compliance management systems and facilitate self-regulation within the industry [10]. Group 8: Implementation Timeline - The rules are currently open for public comment for one month, after which feedback will be reviewed and incorporated before final issuance [11].