规范定价、补贴等行为,三部门就《互联网平台价格行为规则》公开征求意见
21世纪经济报道·2025-08-23 03:47

Core Viewpoint - The article discusses the public consultation on the "Internet Platform Pricing Behavior Rules (Draft for Comments)" initiated by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office, aiming to provide clear guidelines for operators regarding pricing behaviors in the internet economy [1][2]. Group 1: Key Aspects of the Draft Rules - The draft rules emphasize guiding operators to set prices independently and legally, specifying the basic requirements for pricing by platform operators and those within the platform [1]. - It outlines the need for clear pricing display requirements, mandating that platform operators and internal operators adhere to pricing display norms and publicly disclose rules related to promotions, subsidies, differential pricing, dynamic pricing, and bidding rankings [1][5]. - The rules aim to regulate pricing competition behaviors, establishing standards and regulatory requirements to maintain order in price competition and promote fair competition among operators [1][2]. Group 2: Collaborative Governance Mechanism - The article highlights the importance of a collaborative governance mechanism, encouraging government departments to work together and guide industry associations to promote self-discipline among platform operators [2]. - It mentions that the draft rules will be revised based on public feedback and will provide operators with an adjustment period once finalized [2]. - Experts suggest that the draft reflects a combination of proactive guidance and regulatory oversight, aiming to create a fair competitive market environment and protect consumer rights [2][4]. Group 3: Consumer Rights Protection - A significant feature of the draft is its response to new pricing behaviors in the platform economy, focusing on enhancing the protection of consumer rights [4]. - The draft specifies that platform operators must prominently display options for consumers and provide easy cancellation methods for certain services, such as automatic renewals and bundled services [5][7]. - The article emphasizes that strengthening guidance and constraints will benefit both corporate health and long-term industry development [5].

规范定价、补贴等行为,三部门就《互联网平台价格行为规则》公开征求意见 - Reportify