Core Viewpoint - Multiple Mercedes-Benz dealerships have been closed due to the termination of their authorization by the company, impacting customers' ability to use purchased maintenance packages [3][5][8]. Group 1: Dealership Closures - Several Mercedes-Benz dealerships, including those in Beijing and Zhejiang, have been reported as closed, with the official termination of authorization set for various dates in 2025 [5][6]. - The closures are part of a broader strategy by Mercedes-Benz to reduce its dealership network, with plans to cut over 100 dealerships in China [13]. Group 2: Impact on Customers - Customers who purchased maintenance packages from the closed dealerships will not be able to use these services, which poses a significant inconvenience [8]. - Similar issues are being faced by Audi and BMW customers, indicating a wider trend in the automotive industry regarding dealership closures and service availability [9][12]. Group 3: Financial Performance - Mercedes-Benz reported a decline in both revenue and profit for 2024, with total revenue at €145.59 billion, down 4.5%, and net profit at €10.4 billion, down 28.4% [17]. - In the first half of 2025, the company experienced an 8.6% drop in sales revenue, totaling €66.38 billion, and a 55.8% decrease in net profit [19]. Group 4: Market Challenges - The CEO of Mercedes-Benz highlighted intense competition in the Chinese automotive market, describing it as "Darwinian" with over 100 participating companies, leading to aggressive price reductions that harm all manufacturers [20]. - The sales of electric vehicles remain low, with pure electric vehicles accounting for only 8.4% of total sales, indicating challenges in meeting electrification targets [19].
奔驰只要12万?多地门店倒闭,CEO狂喷中国车企……
商业洞察·2025-08-23 09:28