巨亏147亿！刘强东天塌了

Core Viewpoint - JD.com reported its Q2 2025 earnings, showcasing strong revenue growth but significant losses in new business segments, particularly in food delivery, raising concerns about its long-term profitability strategy [4][7][19]. Group 1: Financial Performance - JD.com achieved a record revenue of 356.7 billion RMB in Q2 2025, marking a 22.4% year-on-year increase [4]. - The core retail business generated 310.1 billion RMB, with a growth rate of 20.6% and an operating profit margin of 4.5%, the highest in the company's history for any promotional quarter [4][10]. - However, the new business segment, including food delivery, incurred a loss of 14.777 billion RMB, leading to an overall operating loss of 900 million RMB compared to a profit of 10.5 billion RMB in the same quarter last year [7][19]. Group 2: Business Segments - The retail and logistics segments remained robust, with retail revenue growing by 20.6% and logistics revenue increasing by 16.6% to 51.564 billion RMB [10][15]. - The food delivery service, despite generating 13.852 billion RMB in revenue (up nearly 200% year-on-year), faced substantial losses, with an operating profit margin plummeting to -106.7% [17][19]. - The average loss per food delivery order was reported to be around 5 to 6 RMB, indicating a significant financial burden on the company [17]. Group 3: Strategic Insights - JD.com's entry into the food delivery market is seen as a long-term strategic move to enhance user engagement and drive traffic to its core e-commerce platform [22][30]. - The company aims to leverage high-frequency food delivery transactions to convert users into long-term customers across its retail ecosystem [26][30]. - JD.com is committed to investing heavily in this segment, with management indicating a willingness to sacrifice short-term profits for long-term growth [32][34]. Group 4: Competitive Positioning - JD.com maintains a competitive edge through its supply chain advantages and self-operated model, which have contributed to a consistent increase in gross margins over 13 consecutive quarters [34][38]. - The company has focused on differentiated product offerings and enhanced service experiences to avoid price wars with competitors [38][42]. - JD.com is also expanding its logistics network globally, aiming to replicate its domestic success in international markets [42].