事关平台经济，价格行为将进一步规范

Core Viewpoint - The article discusses the newly proposed "Internet Platform Pricing Behavior Rules" aimed at regulating pricing practices on internet platforms, emphasizing the protection of both platform operators' and consumers' rights while promoting fair competition in the platform economy [1][4]. Group 1: Pricing Behavior Regulations - The "Behavior Rules" consist of seven chapters and 30 articles, focusing on "operator's autonomous pricing," "price marking behavior," "price competition behavior," and "consumer price rights protection" [1]. - The rules prohibit platforms from forcing merchants to lower prices or imposing unreasonable conditions on pricing, ensuring that platform operators and merchants can set prices independently [3][11]. Group 2: Price Marking and Promotion Rules - The rules require clear price marking for goods and services, including delivery fees and additional service charges, and mandate that promotional pricing be transparently communicated to consumers [7][8]. - Platforms must avoid misleading promotional practices, such as false discounts or "fake reductions," and must clearly display the rules and conditions of any promotional activities [8][12]. Group 3: Competition and Consumer Protection - The rules address anti-competitive practices such as predatory pricing, data-driven price discrimination, and price collusion, aiming to maintain a fair competitive environment [10][11]. - Consumer rights are emphasized, particularly regarding the use of algorithms for pricing, ensuring that consumers are informed about pricing changes and have the option to cancel automatic payments [12][13].