最新！券商营业部一线调查！

Core Viewpoint - The A-share market is experiencing a strong rally, with the Shanghai Composite Index surpassing 3,800 points, leading to increased demand for investment advisory services from investors [1][4]. Group 1: Market Performance and Investor Sentiment - The recent market rally has significantly boosted investor confidence and enthusiasm for equity investments, as evidenced by a notable increase in the signing of equity product agreements [4]. - There has been a marked rise in the number of new accounts opened and the volume of margin trading, indicating a growing willingness among investors to enter the market [4][5]. - The demand for investment advisory services has surged, with a record number of viewers for advisory service programs in August, reflecting investors' interest in market trends and personal portfolio management [4][5]. Group 2: Brokerage Responses and Strategies - Brokerages are actively enhancing their investment advisory services and launching promotional campaigns to attract and retain clients, particularly during the "818 Financial Festival" [5][6]. - Various brokerages are offering new account incentives, including high-yield financial products and educational resources tailored to different investor profiles [6]. - There is a growing acceptance of paid advisory services among investors, with many willing to explore new strategies such as "T+0" trading [5][6]. Group 3: Product Offerings and Market Trends - Brokerages are focusing on innovative products, including ETFs and private equity offerings, to align with current market hotspots and investor interests [6][7]. - The operational support for clients has been enhanced, with brokerages investing in customer service and technology to improve user experience and facilitate trading [7].