董宇辉出走后，东方甄选营收跌了21亿元，俞敏洪：我身处多少暴风骤雨之中

Core Viewpoint - The departure of Dong Yuhui has significantly impacted Dongfang Zhenxuan's financial performance, leading to a notable decline in revenue and profit for the fiscal year 2025 compared to the previous year [1][4][8]. Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan's total revenue from continuing operations was 4.4 billion RMB, a decrease of 32.7% from 6.5 billion RMB in fiscal year 2024 [1][8]. - The net profit for fiscal year 2025 was 6.2 million RMB, a substantial drop from 249 million RMB in the previous year [1][8]. - The company reported a net loss of 96.5 million RMB in the first half of fiscal year 2025, but managed to turn a profit by the end of the fiscal year [4][8]. Strategic Adjustments - CEO Yu Minhong stated that the challenges faced during fiscal year 2025 have strengthened Dongfang Zhenxuan's core business model, focusing on high-quality product selection and self-operated products [4][8]. - The company has launched 732 self-operated products in fiscal year 2025, up from 488 in the previous year, indicating a commitment to enhancing its product offerings [9]. Market Position and Challenges - The company experienced a significant stock price drop of 23% following Dong Yuhui's departure, leading to a market value loss of nearly 3 billion HKD [7]. - Dongfang Zhenxuan's gross merchandise volume (GMV) for self-operated products reached 3.81 billion RMB, accounting for approximately 43.8% of total GMV [9]. - Despite progress in self-operated products, the company still faces challenges in replicating the success of past star hosts and building a robust membership model akin to Sam's Club [11][14]. Future Outlook - Yu Minhong emphasized the need to enhance the app's user engagement and membership growth, as current app-generated GMV was only 1.37 billion RMB, representing 15.7% of total GMV [14]. - The company plans to invest more in offline marketing to increase brand awareness among potential customers, particularly leveraging the existing New Oriental education network [14].