Core Viewpoint - The article highlights the significance of the recent UFC event in Shanghai, marking a return to mainland China after six years, and emphasizes the growing popularity of MMA and UFC in the region, driven by local support and increasing fan engagement [4][10][18]. Group 1: Event Significance - The UFC event in Shanghai is part of the "Shanghai Summer" international consumption season, aiming to boost consumer confidence and economic activity through sports events [4][12]. - UFC President Dana White noted that the tickets for the Shanghai event sold out in under a minute, indicating strong demand and interest in MMA in China [4][12]. - Shanghai plans to host over 180 major international and domestic events this year, reflecting its commitment to becoming a global sports city by 2025 [12]. Group 2: UFC's Growth in China - UFC's investment in China, including the establishment of the Performance Institute (PI), has significantly contributed to its growth and the commercialization of MMA in the country [14]. - The UFC has over 7 million fans globally, with 155 million fans in China, showcasing the sport's expanding reach [15]. - The presence of champions like Zhang Weili has elevated the profile of MMA in China, inspiring new athletes and increasing participation in the sport [14][15]. Group 3: Future Plans - Dana White expressed confidence in the emergence of a male champion from China, which could further ignite interest in the sport [18]. - UFC plans to continue bringing more high-level events to China over the next five years, indicating a long-term commitment to the market [18]. - The article suggests that UFC is exploring opportunities for higher-tier events, such as digital fights, to be held in China [18].
“门票不到一分钟售罄”!时隔6年,UFC重返上海
第一财经·2025-08-24 08:52