Workflow
冲上热搜!茶颜悦色就抄袭致歉
中国基金报·2025-08-24 11:16

Core Viewpoint - The article discusses the recent plagiarism controversy involving the tea brand Cha Yan Yue Se, highlighting the company's apology and management issues related to unauthorized use of designs [8][6]. Group 1: Incident Overview - On August 23, multiple bloggers accused Cha Yan Yue Se of plagiarizing designs from the Shanghai Caihong Indoor Choir's new collaboration notebook [5]. - The controversial notebook was launched on August 22 and quickly sold out due to its attractive price of 19.9 yuan, leading to resale at a premium on second-hand platforms [6]. - Following the backlash, the product was removed from the Cha Yan Yue Se mini-program [6]. Group 2: Company Response - On August 24, Cha Yan Yue Se issued an apology via official Weibo, acknowledging the unauthorized use of designs and expressing regret for the oversight in their management processes [8]. - The company plans to establish a dedicated investigation team to conduct a thorough review of their design approval processes and rectify any issues found [8]. Group 3: Historical Context - This incident is not the first for Cha Yan Yue Se; in July, the company faced similar accusations regarding the packaging of a new snack product that resembled a music album cover [8]. - The brand, known for its cultural creativity, is now facing challenges that may indicate cracks in its previously strong creative reputation [8]. Group 4: Business Operations - Cha Yan Yue Se, founded in 2013, has been expanding cautiously, focusing on a direct sales model rather than franchising, resulting in a slower growth rate compared to competitors [10]. - As of now, the company operates 792 stores primarily in regions like Hunan, Hubei, Sichuan, Chongqing, and Jiangsu [11]. - The brand has diversified its offerings with sub-brands and over 200 snack products, also venturing into e-commerce for international markets [11]. Group 5: Financial and Structural Changes - Cha Yan Yue Se has undergone four rounds of financing, with notable investors including Tiantu Capital and Wuyuan Capital [11]. - In June 2024, several major investors exited their positions, reducing the company's registered capital from approximately 7.01 million yuan to about 5.067 million yuan [11]. - The company has also increased the registered capital of its affiliate, Hunan Chayue Cultural Industry Development Group, to approximately 25.067 million yuan [12]. Group 6: Future Prospects - There have been rumors about Cha Yan Yue Se's potential IPO, with reports suggesting a shift in focus from a Hong Kong listing to a possible U.S. listing, pending regulatory approval [14]. - The company reportedly achieved over 600 million yuan in net profit in 2023, with expectations for slight growth in 2024, although this information has been disputed by company representatives [14].