净利润大跌74%，洽洽瓜子为何不香了？

Core Viewpoint - Qiaqia Food, known as "Seed King," is facing significant growth challenges, reporting its worst mid-year performance in nearly a decade with a revenue decline of 5.05% and a net profit drop of 73.68% in the first half of 2025 [1][4][6]. Financial Performance - In the first half of 2025, Qiaqia Food's revenue was 2.752 billion yuan, down 5.05% year-on-year, while the net profit was 88.6416 million yuan, a decrease of 73.68% [1][4]. - The company's stock price has fallen over 60% from its peak in 2020, closing at 23.37 yuan per share on August 22 [3][6]. Reasons for Decline - The company attributes its performance decline to rising raw material costs, product structure adjustments, and channel structure changes, but deeper issues in product innovation and channel transformation are evident [3][6]. - Historical data shows that Qiaqia Food has previously managed raw material cost increases through price adjustments, but frequent price hikes have negatively impacted consumer demand, leading to a shift towards alternative brands [6][8]. Product Structure and Innovation - Qiaqia Food's product structure is heavily reliant on sunflower seeds, which accounted for 64.39% of revenue, while nut products contributed 22.32% [8]. - The company launched several new products in July 2025, including a mountain series of seeds and various snacks, indicating efforts to diversify its product offerings [8]. Channel Strategy Challenges - Traditional offline channels, once a strength for Qiaqia Food, have become a burden due to the company's slow adaptation to market changes, resulting in a revenue decline of over 18% from these channels [10]. - The company’s e-commerce revenue was 451 million yuan, representing only 16.38% of total revenue, highlighting a significant gap compared to competitors [11]. Market Position and Future Outlook - Analysts suggest that Qiaqia Food must undergo significant changes to remain competitive, leveraging its global supply chain and high-quality products to attract younger consumers [11].