Core Viewpoint - Shanghai Disneyland is introducing more mid-tier ticket prices within the existing range of 475 to 799 RMB, aiming to provide visitors with greater flexibility and enhance their experience [1][2]. Ticket Pricing Structure - The current ticket prices at Shanghai Disneyland are set at 475 RMB, 539 RMB, 599 RMB, 659 RMB, 719 RMB, and 799 RMB, with plans to add more price levels [1]. - The ticket pricing structure has been adjusted from four tiers to six tiers, allowing for a more granular pricing strategy [1]. Visitor Discounts - Discounts of approximately 25% are available for children (ages 3 to 11), seniors (60 years and above), and disabled visitors (with proof of disability) [1]. - Infants (under 3 years old) can enter the park for free [1]. New Ticket Products - A special "Afternoon Ticket" will be available during the Shanghai Tourism Festival, allowing entry after 3 PM on selected dates from September 13 to 19, 2025 [2]. Global Pricing Context - Shanghai Disneyland's base ticket price of 475 RMB remains one of the lowest among global Disney parks, with U.S. parks charging over 100 USD and Disneyland Paris charging over 50 EUR [2]. Operational Strategy - Continuous updates and innovations in attractions and events are essential for theme parks to attract visitors, necessitating periodic adjustments in ticket pricing and structure [2].
上海迪士尼宣布:调价
券商中国·2025-08-25 05:13