狂奔的医药电商与“滴滴开处方”：处方价格最低4毛1张，平台考核医生10秒开方率

Core Viewpoint - The article discusses the rapid growth of the online prescription drug market in China, driven by the increasing acceptance of electronic prescriptions and the evolving regulatory landscape. The market is projected to reach a sales scale of 350 billion to 400 billion yuan by 2024, with a significant shift towards online sales of prescription drugs [4][25]. Summary by Sections Online Prescription Drug Market Growth - The online retail market for prescription drugs has been steadily increasing, with a market share that has outpaced over-the-counter drugs for five consecutive years [4]. - The average price for electronic prescriptions has decreased to 0.4-0.6 yuan per prescription, contributing to the market's growth [4][6]. Electronic Prescription Industry Chain - The electronic prescription industry chain involves various players, including e-commerce platforms, pharmacies, and internet hospitals, creating a complex ecosystem [10]. - E-commerce platforms pay external suppliers 0.4-0.8 yuan per prescription, while suppliers pay doctors 0.2-0.4 yuan, depending on various performance metrics [5][9]. Pricing Discrepancies and Risks - There is a stark contrast between the costs of online consultations (typically in the tens of yuan) and the low cost of electronic prescriptions (just a few jiao), raising concerns about the quality and safety of care [8][12]. - The rapid processing of prescriptions, often aided by AI, can lead to insufficient review of patient histories and potential risks [11][12]. Evolution of Internet Prescription Policies - The article outlines the historical evolution of internet prescription policies in China, from a complete ban on online sales of prescription drugs in 1999 to the gradual acceptance and regulation of electronic prescriptions starting in 2018 [14][23]. - By 2021, the ban on online sales of prescription drugs was lifted, allowing for a significant increase in market activity [23]. Future Outlook - The market for online prescription drugs is expected to continue expanding as regulatory frameworks become more established and as technology, including AI, matures [25]. - Balancing efficiency, cost, and patient safety will be a critical challenge for regulators and companies moving forward [25].