二手车贬值调查：小米昔日加价买，如今一年跌八万

Core Viewpoint - The second-hand car market is experiencing significant challenges, including rising customer acquisition costs, declining vehicle resale values, and a shift in consumer preferences towards new cars, particularly in the context of the increasing competition from new energy vehicles [3][4][16]. Summary by Sections Market Dynamics - The second-hand car market is characterized by a mix of trading entities and a chaotic trading environment, leading to a significant reshuffle among dealers [4][13]. - The depreciation of second-hand cars has become pronounced, with many vehicles losing substantial value shortly after purchase, often dropping to around 80% of their original price [6][7]. Valuation Trends - A report from the China Automobile Circulation Association indicates that most pure electric vehicles have a one-year depreciation rate below 80%, with many models around 70% [6]. - Specific models, such as the BYD Han, have seen drastic price drops, with some vehicles losing over 50% of their value within two years [6][7]. Brand-Specific Insights - Different brands exhibit varying resale values, with NIO's rental battery models experiencing particularly low demand and high depreciation [7][8]. - Tesla stands out in the second-hand market due to its relatively stable resale value and strong demand, especially in regions like Shanghai [8][9]. Market Challenges - The second-hand car market is facing a decline in sales due to several factors, including the competitive pricing of new cars, increased consumer awareness, and rising operational costs for dealers [16][17]. - Many dealers are struggling with low profit margins, with nearly 90% of dealers reporting a gross margin below 6% [15][17]. Industry Restructuring - The industry is undergoing a significant restructuring, with many small dealers exiting the market and a trend towards specialization in specific brands to mitigate risks [14][17]. - The current market environment has led to a focus on professionalization, with successful dealers adopting refined operational strategies to navigate the challenges [17].