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堂食“冷清”,外卖“真香”!海底捞上半年净利润下降超13%
中国基金报·2025-08-25 15:47

Core Viewpoint - Haidilao's revenue and net profit declined in the first half of 2025, primarily due to a decrease in table turnover rate and initial adjustments in product and scene innovation [2][4]. Financial Performance - For the first half of 2025, Haidilao reported revenue of 20.703 billion RMB, a decrease of 3.7% year-on-year, and a net profit of 1.755 billion RMB, down 13.7% year-on-year [2][3]. - The average table turnover rate for self-operated restaurants was 3.8 times per day, down from 4.2 times per day in the same period last year [4][6]. - The average customer spending in self-operated restaurants was 97.9 RMB, an increase of 0.5 RMB compared to the previous year [6][7]. Market Context - National statistics indicate that the overall restaurant revenue in China grew by 4.1% year-on-year in the first half of 2025, but revenue from large-scale dining enterprises experienced a negative growth of 0.4% [6]. - The competitive landscape in the dining market has intensified, impacting customer consumption patterns and contributing to Haidilao's challenges [8]. Store Expansion and Strategy - As of June 30, 2025, Haidilao operated a total of 1,363 restaurants, with a net decrease of 5 stores due to closures [9]. - The company is shifting its growth strategy from external expansion (opening new stores) to internal growth (enhancing operational efficiency) [9]. Highlights in Business Segments - Haidilao's takeaway business saw a significant increase, with revenue growing nearly 60% to 928 million RMB in the first half of 2025 [11]. - The "one-person meal" takeaway segment contributed over 55% of the takeaway revenue, indicating a successful adaptation to changing consumer preferences [11]. Future Outlook - Haidilao plans to enhance dining experiences through digital operations, diversify its business strategy, and seek strategic acquisitions to enrich its restaurant offerings [12].