“黄金界爱马仕”再涨价！记者实探……

Core Viewpoint - The article discusses the recent price adjustment by Laopu Gold, highlighting strong consumer demand prior to the price increase and the company's impressive financial performance despite a general decline in gold jewelry consumption in China [1][7]. Group 1: Price Adjustment and Consumer Behavior - Laopu Gold announced a price increase effective August 25, marking the second adjustment of the year, with a price hike of approximately 10% to 15% across various products [6][7]. - On August 24, the day before the price increase, there was a significant influx of customers at Laopu Gold's store in Shenzhen, with many waiting in line to make purchases before the price hike [1][5]. - Customers reported that previous purchases had appreciated in value by at least 10%, indicating strong brand loyalty and perceived value in Laopu Gold's products [3][4]. Group 2: Financial Performance and Market Position - Laopu Gold's revenue for the first half of 2025 reached 12.354 billion yuan, a year-on-year increase of 251%, while adjusted net profit rose by 291% to 2.35 billion yuan [7]. - The company announced its first interim dividend since going public, signaling confidence in future cash flow and profitability [8]. - Despite a 3.54% decline in national gold consumption and a 26% drop in gold jewelry consumption, Laopu Gold has managed to achieve remarkable growth, opening five new stores and testing overseas markets with a new store in Singapore [7][8]. Group 3: Competitive Landscape - Laopu Gold employs a fixed pricing strategy and periodic price increases, distinguishing itself from traditional brands that use a pricing model based on market gold prices and processing fees [8]. - The article notes that emerging gold brands are gaining attention on social media, prompting consumers to reassess the value propositions of different brands in the market [8].