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速递|AI搜索独角兽Perplexity破局:全球首个AI搜索收入分成计划,出版商获4250万美元基金
Z Potentials·2025-08-26 04:16

Core Viewpoint - Perplexity is introducing a revenue-sharing model for publishers to address criticisms and legal challenges regarding the use of their content by AI search engines, aiming to create a new compensation standard in the media industry [1][3]. Group 1: Revenue Sharing Model - Publishers will earn revenue when their content is accessed through Perplexity's Comet browser or used by its AI assistant, with funding sourced from the new subscription tier, Comet Plus, which costs users $5 per month [2]. - The revenue split will allocate 80% to publishers and 20% to Perplexity, marking a shift from traditional media revenue models [3]. Group 2: Industry Context and Challenges - The media industry is facing challenges from AI tools like OpenAI's ChatGPT and Google's AI, which have reduced web traffic to publisher sites [1]. - Perplexity has faced legal disputes with media companies like Forbes and Condé Nast over unauthorized content use, and it is currently involved in copyright infringement lawsuits with News Corp [3][4]. Group 3: Company Developments - Perplexity recently raised $100 million at a valuation of $18 billion and has made headlines with a $34.5 billion bid to acquire Google's Chrome browser amid antitrust scrutiny [4]. - The company claims its AI assistant operates differently from web crawlers, as it accesses content based on user requests rather than scraping data [4].