安踏、李宁回应收购彪马

Core Viewpoint - Puma's stock price has dropped over 50% this year due to weak demand for sports and fitness equipment and concerns over U.S. tariffs, prompting the Pino family to explore strategic options, including a potential sale of the brand [1][2]. Group 1: Financial Performance - Puma's Q2 2025 financial report showed a 2.0% decline in sales to €1.942 billion, below market expectations, with an adjusted EBIT loss of €13.2 million and a net loss of €247 million for the quarter [2]. - The company issued a profit warning, predicting a loss for 2025 and a sales decline of at least 10% for the year [2]. Group 2: Market Position and Competition - Puma has faced challenges as competitors like Adidas and Nike have shown improved performance, while emerging brands such as On and HOKA are aggressively gaining market share [3]. - To boost performance, Puma is enhancing its focus on football and motorsport, appointing former Adidas sales head Arthur Hoeld as the new CEO [3]. Group 3: Strategic Initiatives - Puma launched the "Nextlevel" cost efficiency program in February, which includes laying off 500 employees globally and closing unprofitable stores [3].