彪马出售，安踏、李宁或不想接盘

Core Viewpoint - The article discusses the potential sale of Puma by its major shareholder, the Pinault family, and the interest from Chinese sports brands like Anta and Li Ning, amidst Puma's declining sales and profits [1][5][6]. Group 1: Puma's Financial Performance - In 2023, Puma's sales increased by 6.6% year-on-year to €8.6017 billion, but net profit fell by 13.7% to €304.9 million [5]. - For 2024, sales are projected to grow by 4.4% to €8.82 billion, while net profit is expected to decline by 7.6% to €282 million [5]. - In Q2 of the 2025 fiscal year, Puma's sales dropped by 2.0% to €1.9422 billion, with significant declines in the EMEA and Asia-Pacific regions [6]. Group 2: Market Competition and Challenges - The sportswear market is facing intensified competition, with brands like Nike and Li Ning reporting significant sales declines in the Greater China region [6][7]. - Li Ning's strategy focuses on balancing investment and cost control, with an emphasis on managing inventory effectively [7][8]. Group 3: Anta's Acquisition Strategy - Anta has a history of successful acquisitions, including FILA and Amer Sports, and is strategically focused on a "single focus, multi-brand, globalization" approach [10][11]. - In 2024, Anta's revenue grew by 13.6% to ¥70.826 billion, with Amer Sports contributing significantly to this growth [11]. - Despite the potential interest in acquiring Puma, Anta faces competition from its own brand FILA, which has shown fluctuating performance [13].