Core Viewpoint - The pickup truck market in China is experiencing a mixed performance with strong growth in exports and the emergence of new energy pickups, while domestic demand shows signs of weakness. The market is characterized by a leading position held by Great Wall Motors and a competitive landscape among several key players [2][3][4][6]. Group 1: Pickup Truck Sales Performance - In July 2025, the pickup truck market sold 41,000 units, a year-on-year increase of 2% but a month-on-month decline of 15%, maintaining a median level over the past five years [2][6]. - From January to July 2025, total sales reached 348,000 units, reflecting an 11% year-on-year growth [2][6]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for approximately 45% of total demand in July 2025 [2][18]. Group 2: Export Trends - In July 2025, pickup truck exports reached 23,000 units, showing a year-on-year increase of 13% but a month-on-month decline of 13% [3][10]. - Exports accounted for 56% of total sales in July 2025, up from 45% in 2024, indicating a strong international demand for Chinese pickups [3][10]. - Key players in the export market include Great Wall Motors, SAIC Maxus, and Changan Automobile, with many manufacturers seeing exports make up over half of their total sales [3][10][27]. Group 3: New Energy Pickup Development - In 2024, the sales of new energy pickups reached 21,000 units, a significant year-on-year increase of 170% [4][15]. - By July 2025, new energy pickup sales were 4,000 units, marking a 182% year-on-year growth despite a 41% month-on-month decline [4][15]. - The cumulative sales of new energy pickups from January to July 2025 reached 46,000 units, reflecting a remarkable 702% increase compared to the previous year [4][15]. Group 4: Market Dynamics and Regional Characteristics - The pickup truck market is influenced by the economic conditions of small businesses and private owners, with a notable recovery in demand post-pandemic [6][7]. - The market is showing signs of regional variation, with the Southwest and Northwest regions demonstrating stronger demand compared to the East [18][29]. - The trend towards electrification and the increasing popularity of pickups for leisure activities are reshaping consumer preferences and market dynamics [7][18][29]. Group 5: Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other players like Jiangling Motors and BYD are gaining ground [23][25]. - The competitive landscape is characterized by a concentration of market share among a few leading manufacturers, with exports driving overall market strength [23][27]. - The introduction of new models and the focus on electric pickups are expected to further enhance the competitive positioning of key players in the market [29].
【乘联分会论坛】2025年7月皮卡市场分析