Core Viewpoint - Meituan's Q2 2025 financial results show a significant decline in net profit, primarily due to intensified competition in the food delivery sector and increased costs in overseas operations [1][3][5]. Financial Performance - In Q2 2025, Meituan reported revenue of 918 billion CNY, a year-on-year increase of 11.7%, but adjusted net profit fell to 14.9 billion CNY, down 89% from the previous year, resulting in a loss of 121 billion CNY compared to the same period last year [1]. - The core local commerce segment's operating profit dropped from 152 billion CNY in Q2 2024 to 37 billion CNY in Q2 2025, a decline of 75.6%, with the operating profit margin decreasing from 25.1% to 5.7% [5]. - Sales and marketing expenses surged by 51.5% year-on-year, increasing by 77 billion CNY, reflecting the high costs associated with the competitive landscape in food delivery and instant retail [5]. Competitive Landscape - Meituan's management indicated that the significant drop in profits is largely due to "irrational competition" that began in the current quarter, with expectations of continued market competition negatively impacting financial performance [3][5]. - CEO Wang Xing emphasized the company's commitment to maintaining its market position amidst fierce competition, stating that Meituan will not engage in "involution" and will focus on providing quality service and reasonable pricing [6][8]. International Expansion - Meituan's new business segment generated 265 billion CNY in revenue, a 22.8% year-on-year increase, but losses expanded by 43.1% to 19 billion CNY, primarily due to the costs associated with overseas expansion [6][8]. - The international food delivery brand Keeta has shown promising growth in Q2, with plans to expand into Brazil and further develop operations in Saudi Arabia and Qatar [8][9]. - Wang Xing set a long-term goal for Keeta to achieve a run rate GMV of 100 billion USD within ten years, indicating a cautious but optimistic approach to international market entry [9].
美团跌超9%,二季度少赚121亿元
21世纪经济报道·2025-08-28 02:57