年轻人迷上“痛金”，价格是金价的2至3倍，热门款0.01g卖到600多元

Core Viewpoint - The article discusses the rising trend of "pain gold" (痛金), a fusion of traditional gold products with anime and pop culture elements, particularly appealing to younger consumers, creating a "breakthrough revolution" in gold consumption [1][2]. Group 1: Market Trends - "Pain gold" is gaining popularity among young consumers, particularly in the context of the "otaku" culture, where items are adorned with anime elements to express preferences [2][5]. - Various gold brands have launched IP collaboration products, with notable examples including partnerships with popular franchises like "Saint Seiya" and "Tomb Raider" [2][7]. - The demand for these IP collaboration gold products is high, with reports of limited editions selling out quickly and attracting customers from outside the local area [6][12]. Group 2: Consumer Behavior - Consumers are purchasing "pain gold" not only for its investment potential but also for emotional value tied to their favorite characters, indicating a shift from traditional gold as a mere investment tool to a form of emotional spending [12][17]. - The younger demographic, particularly those born after 2000, is driving the trend, with many expressing a willingness to pay a premium for items that resonate with their interests [10][12]. - The emotional connection to the IPs enhances the perceived value of the gold products, making them more than just financial assets [12][17]. Group 3: Pricing and Valuation - The pricing of "pain gold" products is generally 2-3 times higher than the market price of gold, with some items priced significantly above the gold content value due to added design and licensing costs [14][16]. - For example, a "pain gold" bracelet weighing 0.6g is priced at over 1500 yuan, translating to approximately 2500 yuan per gram, which is considerably higher than standard gold prices [16][19]. - The resale value of "pain gold" in the secondary market can exceed the original purchase price, but the liquidity and potential for appreciation are limited compared to traditional gold products [19][20].