彪马又要卖了，安踏李宁还会出手吗？

Core Viewpoint - Puma, the German sports brand, is reportedly considering selling its 29% stake held by the Pinault family, with potential buyers including Chinese brands Anta and Li Ning, amidst a significant decline in its market valuation [4][5][12]. Group 1: Market Context - Puma's market value has dropped over 80% from its peak four years ago, currently standing at approximately €31.81 billion [5][12]. - The stock price surged by 20% following the news of a potential sale, marking the largest single-day increase since October 2001 [4]. - The company has faced multiple challenges, including a profit warning and a projected decline in sales, particularly in the North American market [8][14]. Group 2: Financial Implications - The estimated cost to acquire the Pinault family's 29% stake is around €9 billion, with total transaction costs potentially ranging from €10 billion to €15 billion [12]. - To gain a controlling interest (over 51%), the theoretical minimum cost is approximately €16 billion, equating to at least ¥133 billion [6][12]. - Anta and Li Ning have shown significant financial capabilities, with Anta reporting a net cash flow of ¥167.41 billion and Li Ning holding ¥117.98 billion in cash equivalents [19]. Group 3: Strategic Considerations - The potential acquisition of Puma could serve as a strategic move for Chinese brands to enhance their international presence and compete with giants like Nike and Adidas [20]. - Despite Puma's current struggles, its brand history and market influence in sectors like football and running remain valuable assets [20]. - The timing of the sale announcement, coinciding with Puma's low stock price, suggests a strategy to boost market sentiment and negotiation leverage [15][20].