深夜！大跌超14%，发生了什么？

Core Viewpoint - The competition in the food delivery industry remains intense, impacting Meituan's financial performance significantly [2][7][11]. Financial Performance - Meituan's Q2 revenue reached 91.84 billion RMB, a year-on-year increase of 11.7%, but below expectations [2][7]. - Adjusted net profit for Q2 dropped sharply by 89% to 1.49 billion RMB [2][7]. - For the first half of 2025, Meituan reported revenue of 178.398 billion RMB, up 14.7%, with adjusted net profit down 41% [7]. - The core local business segment, which is Meituan's main revenue source, generated 65.347 billion RMB in Q2, a 7.7% increase, but the operating profit margin plummeted from 25.1% to 5.7% due to "irrational competition" [7][11]. Business Segmentation - New business revenue in Q2 was 26.493 billion RMB, a 22.8% increase, but operating losses expanded by 43.1% to 1.881 billion RMB [8]. - Sales and marketing expenses surged by 51.5% year-on-year to 77 billion RMB, reflecting the high cost of competition in the food delivery and instant retail sectors [9]. - Sales costs increased by 27% to 61.4 billion RMB, with the cost-to-revenue ratio rising from 58.8% to 66.9% [9]. User Engagement and Market Position - Meituan's app monthly active users exceeded 500 million, with annual transaction frequency reaching a new high [9]. - In July, Meituan's instant retail daily order volume peaked at 150 million, setting a new record [9]. Strategic Outlook - CEO Wang Xing indicated that Q3 core business would incur significant losses due to strategic investments aimed at maintaining competitive pricing and delivery service quality [11]. - Wang emphasized that while short-term subsidies may drive aggressive pricing, long-term value creation relies on supply-side optimization and consumer behavior cultivation [12]. - CFO Chen Shaohui reiterated confidence in the long-term growth potential of both core and new businesses, despite current competitive pressures [12].