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Core Viewpoint - The article emphasizes the challenges faced by local businesses in adapting to the digital marketing landscape, highlighting the need for innovative tools like Douyin's "Super Value Coupons" to drive growth and digital transformation [1][3]. Group 1: Challenges Faced by Local Businesses - Local businesses are struggling to transition from traditional marketing methods to digital strategies, often feeling trapped between outdated practices and the need for modern approaches [1]. - The reliance on discounts for short-term sales leads to reduced profits, creating a dilemma for businesses [1]. Group 2: Introduction of Super Value Coupons - Douyin's "Super Value Coupons" offer a low-barrier, flexible approach for businesses to engage with customers, allowing them to test the waters of digital marketing without significant investment [3][4]. - The coupons have shown significant impact, with Douyin's life service platform projected to see an 82% increase in search transaction volume and a 122% increase in nearby group purchase searches in 2024 [5]. Group 3: Case Studies and Success Stories - The Qingliang Valley scenic area utilized "Super Value Coupons" alongside a promotional children's ticket, resulting in a 50% increase in summer visitor traffic and a 30% growth in GMV [5]. - The "Super Value Coupons" helped businesses like Qu Shu and San Yi San Shan to effectively target high-value customers, leading to a 60% increase in new customer acquisition [6]. Group 4: Simplified Operations and Growth Potential - The implementation of "Super Value Coupons" is straightforward, requiring minimal setup and no additional manpower, thus allowing businesses to tap into Douyin's traffic without the need for extensive content creation [9]. - This approach democratizes access to growth opportunities, enabling small businesses to thrive in the digital space without the burden of content production [9][10]. Group 5: Sustainable Growth and Data Utilization - The "Super Value Coupons" serve as a bridge between content-driven marketing and direct sales, creating a seamless path from customer interest to purchase [12]. - Businesses can leverage data from coupon usage to refine their offerings and marketing strategies, transitioning from intuition-based to data-driven decision-making [15]. Group 6: Industry-Wide Impact - The widespread adoption of "Super Value Coupons" has attracted 120 million users and nearly 3 million participating merchants, with estimated transaction increases of about 50% and order conversion rates rising by 60% [15][16]. - This trend signifies a collective advancement in the digital capabilities of local businesses, marking a significant leap in the overall digitalization of the industry [16].