又见跨界造车，智能硬件巨头官宣！首款车型对标布加迪威龙

Core Viewpoint - The announcement by Chasing Technology to enter the automotive industry marks a significant shift from its core business in smart hardware, aiming to create a super luxury electric vehicle that competes with brands like Bugatti [2][8]. Group 1: Company Overview - Chasing Technology, known for its products like wireless vacuum cleaners and robotic vacuums, has been recognized as one of China's top 100 innovative growth enterprises [6]. - The company has a strong relationship with Xiaomi, which has invested in multiple funding rounds for Chasing Technology [6]. Group 2: Automotive Strategy - Chasing Technology plans to leverage its core technology in high-speed motors to develop the fastest car in the world, with a dedicated team of nearly 1,000 people already established for this project [4][7]. - The first model will be a super luxury electric vehicle, designed to offer an "ultimate performance and intelligent technology fusion driving experience" [8][12]. Group 3: Market Positioning - The global super luxury car market is currently dominated by traditional brands like Bugatti and Bentley, which are slow in electrification and smart technology [8]. - Chasing Technology aims to fill the gap in the market for a truly intelligent super luxury brand, differentiating itself from competitors by focusing on performance and technology rather than entering the price war in the mid-range market [12]. Group 4: Product Features - The upcoming vehicle will feature an AI-enabled companion system that learns user preferences and adapts to provide a personalized driving experience [9]. - The vehicle's voice interaction system aims to replicate natural human communication, enhancing user engagement [9]. Group 5: Ecosystem Integration - Chasing Technology envisions a seamless integration between the vehicle and users' smart home devices, creating a cohesive smart living experience [10]. - The company believes that the automotive industry is transitioning from traditional combustion engines to AI-driven solutions, positioning itself to redefine the super luxury segment [10].