倒闭6万家的“暴利”眼镜店，苦日子来了

Core Viewpoint - The eyewear retail industry is experiencing a significant downturn, with many stores closing due to changing consumer behavior and increased competition from online platforms and hospitals offering optical services [11][30][46]. Group 1: Industry Overview - Eyewear stores, once considered lucrative, are now facing a crisis, with over 60,000 stores reported to have operational issues from 2022 to 2025 [11]. - The traditional business model of eyewear retail, characterized by high markups and information asymmetry, is being challenged by more transparent pricing and online alternatives [13][30]. - The market for eyewear remains strong, with global myopia rates rising, particularly among youth, indicating ongoing demand for eyewear products [48]. Group 2: Business Model Challenges - Many eyewear retailers relied on a "high-margin" business model, with significant price markups on products, leading to consumer backlash as awareness of pricing discrepancies grew [23][25]. - The emergence of online platforms offering lower prices and convenient services has disrupted the traditional eyewear retail model, forcing many stores to adapt or close [38][41]. - Reports of unethical practices, such as falsifying prescriptions and selling substandard products, have further damaged consumer trust in physical eyewear stores [27][30]. Group 3: Future Directions - To survive, eyewear retailers must shift towards a more customer-centric approach, focusing on transparency and enhancing the shopping experience [50][59]. - Successful strategies may include offering unique products, personalized services, and creating engaging retail environments that attract younger consumers [55][59]. - The eyewear industry is likely to continue evolving, with a clear trend towards integrating online and offline experiences to meet changing consumer expectations [60].