42万人待抢迷你版Labubu，79元隐藏款炒至1100元

Core Viewpoint - The article highlights the strong market demand and sales performance of Pop Mart's new product, the "Mini Labubu," indicating a significant interest in collectible toys and the company's robust financial growth in the first half of the year [1][8]. Group 1: Product Launch and Market Response - Pop Mart announced the online sale of the "Mini Labubu" at 10 PM today, with offline sales starting tomorrow, generating significant pre-sale interest on second-hand platforms [1] - The "Mini Labubu" consists of 14 regular and 1 hidden variant, with a retail price of 79 yuan per blind box and 1106 yuan for a complete set [1] - Over 470,000 people have shown interest in the "Mini Labubu," with more than 420,000 adding it to their shopping carts on Tmall [1] Group 2: Secondary Market Activity - On second-hand platforms, the price for a "Mini Labubu" has surged to 2450 yuan, reflecting a markup of 1344 yuan from the original price [5] - The average transaction price for the "Mini Labubu" on secondary markets is 1921 yuan, with a notable increase in sales volume leading up to the official release [5] - The hidden variant has seen extreme price inflation, with some selling for as high as 1188 yuan and 1100 yuan, significantly above the original price [5] Group 3: Financial Performance - Pop Mart reported a revenue of 13.88 billion yuan in the first half of the year, marking a year-on-year growth of 204.4%, surpassing the total revenue for the entire year of 2024 [8] - Revenue breakdown shows that the Chinese market contributed 8.28 billion yuan (up 135.2%), while the Asia-Pacific region saw a 257.8% increase to 2.85 billion yuan, and the Americas experienced a staggering 1142.3% growth to 2.26 billion yuan [8] - The CEO expressed confidence in achieving a revenue target of 30 billion yuan for the year, significantly higher than the initial estimate of 20 billion yuan [8][9]