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迷你版LABUBU开售60秒售罄,二手价格炒至2290元
21世纪经济报道·2025-08-29 00:20

Core Viewpoint - The recent launch of the mini LABUBU blind box series by Pop Mart has seen overwhelming demand, selling out within 60 seconds across major e-commerce platforms, indicating strong consumer interest and potential for future sales growth [1][3]. Group 1: Product Launch and Sales Performance - The mini LABUBU series consists of 14 regular items and 1 hidden item, priced at 79 yuan each, with a complete set costing 1106 yuan [3]. - By August 28, the total sales of mini LABUBU on e-commerce platforms exceeded 1 million units [3]. - The resale price for a complete box of mini LABUBU has reached approximately 2290 yuan on second-hand platforms, reflecting high demand and speculative interest [3]. Group 2: Financial Performance - For the first half of 2025, Pop Mart reported a revenue of 13.876 billion yuan, a year-on-year increase of 204.4%, and a pre-tax profit of 6.157 billion yuan, up 401.2% [5]. - The net profit attributable to shareholders was 4.574 billion yuan, marking a 396.5% increase year-on-year [5]. - In the same period, 13 artist IPs generated over 100 million yuan in revenue, with THE MONSTERS leading at 4.814 billion yuan [7]. Group 3: Market Reaction and Future Outlook - Despite the successful launch of mini LABUBU, Pop Mart's stock price saw only a slight increase of 0.68% to 324.4 HKD per share on August 28, with a market capitalization exceeding 430 billion HKD [8]. - The founder of Pop Mart, Wang Ning, expressed confidence in the mini LABUBU's potential to become a popular product due to its versatile usage scenarios [7].