从《跳楼机》到《大展鸿图》，“神曲”是怎样炼成的？

Core Viewpoint - The article discusses the rise of "hit songs" in the Chinese music industry, particularly focusing on the impact of short video platforms like TikTok and Douyin on music creation, distribution, and consumption. It highlights the shift from traditional artist-driven models to a more song-centric approach, where the song's potential for virality dictates its promotion and success [5][9][10]. Group 1: The Rise of Hit Songs - Jay Chou has been the most listened-to Chinese singer on Spotify, but in July 2025, a new artist named Lan Lao surpassed him, indicating a shift in listener preferences [5][8]. - The success of songs like "Jumping Machine" and "Eight Directions to Wealth" is attributed to their design for short video platforms, utilizing catchy hooks and adaptable structures that cater to the fast-paced nature of social media [11][15][16]. Group 2: Production and Promotion Strategies - Sony Music has developed a "Hit Song system" that focuses on the song's potential rather than the artist, allowing for a more flexible and data-driven approach to music production [11][14]. - The process involves selecting demos from a large pool, followed by a cold start testing phase to gauge initial audience reactions before a broader release [22][23]. - The article emphasizes the importance of creating songs that are adaptable to various contexts, enhancing their use as background music in different scenarios [16][28]. Group 3: Market Dynamics and Revenue Models - The competitive landscape is intense, with approximately 1.35 million new Chinese songs released in 2024, making it crucial for songs to stand out [22]. - Revenue from hit songs primarily comes from streaming platforms, while short video platforms serve as exposure channels rather than direct revenue sources [29][30]. - The article notes that while hit songs can generate significant income, most artists receive limited compensation, often relying on live performances for their primary income [34][35]. Group 4: Cultural and Social Context - The success of songs is often tied to social contexts and trends, with the article noting that the emotional resonance of a song can vary significantly depending on the prevailing societal mood [27]. - The article also discusses the evolving nature of music consumption, where music is increasingly used as a backdrop for visual content rather than being the focal point of attention [36].