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良品铺子道歉
BestoreBestore(SH:603719) 财联社·2025-08-29 01:45

Core Viewpoint - The company faced consumer backlash due to the incorrect use of AI-generated images in product promotion, specifically depicting peanuts growing on trees, which contradicts the biological characteristics of peanuts [1][3]. Group 1: Incident Overview - The promotional image for a peanut-flavored compressed biscuit incorrectly showed peanuts hanging from branches, leading to consumer confusion and criticism [1]. - The company acknowledged the mistake was due to a work oversight and has issued an apology for the misunderstanding [3]. Group 2: Company Response - Following the incident, the company updated the relevant product pages and initiated a comprehensive review of all promotional materials for scientific accuracy [4]. - The company is also enhancing its content review mechanisms and optimizing internal management processes to ensure future content is more rigorous and reliable [4]. Group 3: Current Status - As of the latest update, the promotional materials for the affected product on the company's official JD.com flagship store have been replaced [5].